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Founded in 1906 by William J. Riley, New Balance has grown from a small arch support company to one of the most recognized athletic footwear brands in the world. Initially, the company focused on creating innovative arch supports designed to improve shoe fit and comfort. This commitment to superior support and balance laid the foundation for the brand's enduring philosophy.
In the 1930s, New Balance introduced its first running shoe, marking the beginning of its journey into the athletic footwear market. The brand's dedication to quality and performance quickly earned it a loyal following among athletes and fitness enthusiasts. By the 1970s, New Balance had established itself as a leader in the running shoe industry, thanks to its focus on precision engineering and custom fit options.
One of the key differentiators for New Balance has always been its commitment to high-quality craftsmanship. Unlike many competitors, New Balance has maintained a significant portion of its manufacturing in the United States and the United Kingdom. This domestic production not only ensures superior quality control but also supports local economies and provides jobs.
Over the years, New Balance has consistently pushed the boundaries of footwear technology. From the introduction of the now-iconic "N" logo in the 1970s to the development of cutting-edge cushioning systems like Fresh Foam and FuelCell, the brand has remained at the forefront of innovation. These advancements have allowed New Balance to cater to a wide range of athletes, from casual runners to professional competitors.
In recent years, New Balance has also made significant strides in sustainability and social responsibility. The brand has implemented eco-friendly practices in its manufacturing processes and has committed to reducing its carbon footprint. Additionally, New Balance actively supports various community initiatives and charitable organizations, further solidifying its reputation as a socially conscious brand.
Today, New Balance continues to honor its heritage while embracing modern trends and technologies. The brand's timeless designs and commitment to quality have made it a favorite among athletes and casual wearers alike. With a rich history of innovation and a steadfast dedication to its core values, New Balance remains a trusted name in the world of athletic footwear.