Founded in 1913 by Mario Prada, the illustrious Italian luxury fashion house, Prada, began as a small leather goods shop in the heart of Milan. Initially, the boutique specialized in crafting exquisite leather bags, trunks, and travel accessories, catering to the elite of European society. It wasn't until the late 1970s that the brand underwent a transformative shift under the visionary leadership of Mario's granddaughter, Miuccia Prada.

Miuccia, a former mime artist with a Ph.D. in political science, brought a fresh perspective to the brand. In 1978, she took the reins and began to redefine Prada's identity, blending traditional craftsmanship with avant-garde designs. Her innovative approach was epitomized by the introduction of the now-iconic Prada nylon backpack

The 1990s marked a period of exponential growth for Prada. Miuccia's unconventional designs and her ability to anticipate and influence cultural trends earned her widespread acclaim. The brand expanded its offerings to include ready-to-wear collections, footwear, and accessories, all characterized by a minimalist aesthetic and understated elegance. Prada's stores, designed by renowned architects, became destinations in their own right, reflecting the brand's commitment to modernity and sophistication.